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Public Relations Inquiry 

Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals.

The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies.

We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including:

  • globalisation, politics, and public relations in international communication
  • migration, refugees, displaced populations
  • terrorism, public diplomacy
  • public and corporate governance
  • diversity and cultural impacts of PR
  • the natural and built environments
  • Communication, space and place
  • The development and practices of major industries such as health, food, sport, tourism, technology
  • The cultural industries (theatre, film, music, and the arts
  • the history and politics of public relations as a discipline, promotional occupation and professional field

Public Relations Inquiry provides a unified space to facilitate reflection on such topics and others of global concern and local relevance. Submissions should be conceptually innovative and theoretically robust. They must be rigorous in their approach, detailed and precise in their argument. Theoretical and empirical papers are equally welcome. Interdisciplinary work is especially important to the journal, particularly if it extends the relevance of public relations theory and practice to new contexts and academic fields.

In line with our desire to encourage innovative and creative research in the field, a wide range of methodologies are acceptable to Public Relations Inquiry. Traditional qualitative methods, critical applications of quantitative methods, and marginalised empirical and analytical approaches, are all welcomed.

This journal is a member of the Committee on Publication Ethics (COPE).

  • by Sonya Sandham
    Public Relations Inquiry, Volume 14, Issue 1, Page 69-87, January 2025. Storytelling can be considered good professional practice for organizational communication as it resonates with stakeholder audiences and contributes to the process of sensemaking. This paper challenges two key assumptions that underpin storytelling in an organizational context. The first assumption is that clarity is the goal of storytelling and therefore linear modes of organizational storytelling should be used to reduce complexity to achieve clarity of understanding of organizational messages. The second assumption is that organizational storytelling consists only of the stories an organization tells about itself, and multiple understandings or […]
  • by Temple Uwalaka
    Public Relations Inquiry, Volume 14, Issue 1, Page 89-115, January 2025. This study examines how ‘Data Boys’ covertly used social media platforms to promote, rehabilitate and sustain the image of political leaders in Nigeria. Data for this study are from an online qualitative survey of 25 social media influencers in Nigeria. Three broad themes (hyping a politician, remuneration and results) emerged from the data. Results reveal that Data Boys promote their political leaders by equivocation of identities, exaggerating the performance of their principals, falsifying corruption allegations against their principals’ competitor and concealing the transgressions of their principals. The paper conceptualises […]
  • by Kristin Demetrious
    Public Relations Inquiry, Volume 14, Issue 1, Page 3-5, January 2025.
  • by Kyungsun Karen Lee
    Public Relations Inquiry, Volume 14, Issue 1, Page 7-29, January 2025. Sustainability is a global discourse that relies on local commitment, yet few studies have compared how different countries interpret it based on their socioeconomic contexts. This study examines the agendas and the discursive strategies of sustainability at Expo 2020's Sustainability District, approached as a site of international public relations, through content and thematic analyses of the exhibition materials. Findings show that developed countries predominantly focused on economic and environmental dimensions, emphasizing green technology, energy, and responsible consumption and production. Their discourses aligned with the logic of ecological modernization, prioritizing […]
  • by Alison Stieven-Taylor
    Public Relations Inquiry, Volume 14, Issue 1, Page 117-118, January 2025.
  • by Joseph Giomboni
    Public Relations Inquiry, Volume 14, Issue 1, Page 49-68, January 2025. A textual analysis of PR News was conducted to understand the evolution of internship programs and explore how the industry articulates, rationalizes, and positions these workers as valuable sources of labor. This study featured articles about interns who were primarily participating in internships at colleges and universities in a U.S. context to consider the range of positions and professional development within the PR industry. A political economy of communication framework provides insights into potential exploitative working conditions and the dynamic power relationships between prospective workers and the organization. This […]
  • by Caitlin Cieslik-Miskimen
    Public Relations Inquiry, Volume 14, Issue 1, Page 31-47, January 2025. This article explores educational public relations by analyzing publicity material that urged public school administrators and educators to adopt formal public relations programs in the 1920s and 1930s. This moment represents a critical juncture for the United States’ public schools, and understanding the motivations behind the push for publicity programs can help us better understand the diverse contexts in which public relations strategies and tactics have been deployed. This study addresses the call for public relations history to broaden its scope of inquiry beyond corporate and political communication and […]