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Public Relations Inquiry 

Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals.

The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies.

We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including:

  • globalisation, politics, and public relations in international communication
  • migration, refugees, displaced populations
  • terrorism, public diplomacy
  • public and corporate governance
  • diversity and cultural impacts of PR
  • the natural and built environments
  • Communication, space and place
  • The development and practices of major industries such as health, food, sport, tourism, technology
  • The cultural industries (theatre, film, music, and the arts
  • the history and politics of public relations as a discipline, promotional occupation and professional field

Public Relations Inquiry provides a unified space to facilitate reflection on such topics and others of global concern and local relevance. Submissions should be conceptually innovative and theoretically robust. They must be rigorous in their approach, detailed and precise in their argument. Theoretical and empirical papers are equally welcome. Interdisciplinary work is especially important to the journal, particularly if it extends the relevance of public relations theory and practice to new contexts and academic fields.

In line with our desire to encourage innovative and creative research in the field, a wide range of methodologies are acceptable to Public Relations Inquiry. Traditional qualitative methods, critical applications of quantitative methods, and marginalised empirical and analytical approaches, are all welcomed.

This journal is a member of the Committee on Publication Ethics (COPE).

  • by Sonya Sandham
    Public Relations Inquiry, Ahead of Print. Storytelling can be considered good professional practice for organizational communication as it resonates with stakeholder audiences and contributes to the process of sensemaking. This paper challenges two key assumptions that underpin storytelling in an organizational context. The first assumption is that clarity is the goal of storytelling and therefore linear modes of organizational storytelling should be used to reduce complexity to achieve clarity of understanding of organizational messages. The second assumption is that organizational storytelling consists only of the stories an organization tells about itself, and multiple understandings or ‘mixed messages’ are ‘noise’. This […]
  • by Temple Uwalaka
    Public Relations Inquiry, Ahead of Print. This study examines how ‘Data Boys’ covertly used social media platforms to promote, rehabilitate and sustain the image of political leaders in Nigeria. Data for this study are from an online qualitative survey of 25 social media influencers in Nigeria. Three broad themes (hyping a politician, remuneration and results) emerged from the data. Results reveal that Data Boys promote their political leaders by equivocation of identities, exaggerating the performance of their principals, falsifying corruption allegations against their principals’ competitor and concealing the transgressions of their principals. The paper conceptualises the rise of Data Boys […]
  • by Kristin Demetrious
    Public Relations Inquiry, Ahead of Print.
  • by Kyungsun Karen Lee
    Public Relations Inquiry, Ahead of Print. Sustainability is a global discourse that relies on local commitment, yet few studies have compared how different countries interpret it based on their socioeconomic contexts. This study examines the agendas and the discursive strategies of sustainability at Expo 2020's Sustainability District, approached as a site of international public relations, through content and thematic analyses of the exhibition materials. Findings show that developed countries predominantly focused on economic and environmental dimensions, emphasizing green technology, energy, and responsible consumption and production. Their discourses aligned with the logic of ecological modernization, prioritizing corporate interests and techno-centric solutions. […]
  • by Alison Stieven-Taylor
    Public Relations Inquiry, Ahead of Print.
  • by Ahmed Farouk Radwan
    Public Relations Inquiry, Volume 13, Issue 3, Page 271-272, September 2024.
  • by Lee Edwards
    Public Relations Inquiry, Volume 13, Issue 3, Page 269-270, September 2024.
  • by Kate Fitch
    Public Relations Inquiry, Volume 13, Issue 3, Page 265-268, September 2024.
  • by Joseph Giomboni
    Public Relations Inquiry, Ahead of Print. A textual analysis of PR News was conducted to understand the evolution of internship programs and explore how the industry articulates, rationalizes, and positions these workers as valuable sources of labor. This study featured articles about interns who were primarily participating in internships at colleges and universities in a U.S. context to consider the range of positions and professional development within the PR industry. A political economy of communication framework provides insights into potential exploitative working conditions and the dynamic power relationships between prospective workers and the organization. This relationship is constructed through trade […]
  • by Caitlin Cieslik-Miskimen
    Public Relations Inquiry, Ahead of Print. This article explores educational public relations by analyzing publicity material that urged public school administrators and educators to adopt formal public relations programs in the 1920s and 1930s. This moment represents a critical juncture for the United States’ public schools, and understanding the motivations behind the push for publicity programs can help us better understand the diverse contexts in which public relations strategies and tactics have been deployed. This study addresses the call for public relations history to broaden its scope of inquiry beyond corporate and political communication and allows for a more complete […]
  • by Deborah Williams
    Public Relations Inquiry, Volume 13, Issue 3, Page 407-409, September 2024.
  • by Joel Lansing Reed
    Public Relations Inquiry, Volume 13, Issue 3, Page 291-317, September 2024. Scholarship on congressional public relations has been limited and largely focused on the relationships between individual members and their constituents rather than on Congress as an institution. Unlike other organizations, the United States Congress lacks a cohesive organizational identity, with members often “running against Congress” or bifurcated into partisan camps. On June 14th, 2017, shooter James Hodgkinson opened fire on Republican members of Congress, their staff, and members of their families as they practiced for the annual Congressional Baseball Game for Charity, a rare but long-standing tradition of bipartisan […]
  • by Derek Moscato
    Public Relations Inquiry, Volume 13, Issue 3, Page 273-290, September 2024. Through the lens of Kenneth Burke’s dramatistic pentad, this study examines the role of the city as a consequential forum for environmental activists—providing efficient and dynamic platforms of expression and contestation and opportunities for public communication outreach. Building on the view of urbanist Jane Jacobs that cities only reach their democratic potential when they are inclusive, responsive, and created by all, the metropolis is explored in terms of both its viability and untapped potential for activist communicators. This study also builds upon previous research asserting the city as both […]
  • by Prodromos Yannas
    Public Relations Inquiry, Volume 13, Issue 3, Page 355-377, September 2024. The purpose of this paper is to provide an historical narrative tracing precedents of Greek Public Relations (PR) practice as far back as the organizing of mega events in mid-nineteenth century culminating in the first modern Olympic Games in Athens in 1896. The analysis documents that PR activities are interwoven with Greek governments’ initiatives aimed at tourism promotion. The paper is based on archival material and secondary sources. Access was granted to the special collections of the National Library of Greece and the Hellenic Literary and Historical Archive of […]
  • by Laura L Lemon
    Public Relations Inquiry, Volume 13, Issue 3, Page 337-353, September 2024. Public relations scholars have greatly impacted the understanding of employee engagement in terms of definitions, theory development, antecedents, outcomes, and progressing scholarship to explore changes in the modern workplace. Yet, understanding the nuances around being disengaged is absent from most of the public relations literature. In addition, although much is known about the connection between employee engagement and internal communication, little has been identified about how internal communication contributes to or ameliorates the experience of being disengaged. Therefore, public relations researchers have the chance to move scholarship on disengagement […]
  • by Michal Chmiel
    Public Relations Inquiry, Volume 13, Issue 3, Page 379-405, September 2024. In the current context of the undergraduate PR academic education in the United Kingdom degrees being shut down or merged with other communication disciplines, the present essay represents a timely reflection on the results and internal incoherence of PR education provision in the United Kingdom. Starting from the key idea that public relations is a mature occupation and academic social discipline, we developed a thorough analysis of PR fields, where we analysed the intra- and inter-dynamics between these various types of fields, aiming at identifying the main issues that […]
  • by Pablo Miño
    Public Relations Inquiry, Volume 13, Issue 3, Page 319-336, September 2024. Latin American nation branding has been conceived as an economic development strategy by governments within the region, justified by the commercial and political dependency of their countries on the Global North. This study takes that perspective one step forward, proposing that the economic and political dependency of Latin American countries is embedded in the representations and stereotypes that exist about the region within different forms of global news and entertainment media. Through in-depth interviews with 25 nation branding professionals with extensive experience working on behalf of Latin American governments, […]