Journal Description
The Journal of Advertising Education is a peer-reviewed academic journal dedicated to research and commentary on instruction, curriculum, and leadership in advertising education. In addition to traditional research, the journal publishes articles and opinion pieces, teaching tips, reports, and books/digital resource reviews.
The primary readership of the journal consists of advertising faculty, administrators, and mass communication graduate students. Members of the Advertising Division of the Association for Education in Journalism and Mass Communication receive a copy of the journal as a benefit of their memberships.
Journal Feed
- Journal of Advertising Education, Volume 28, Issue 1, Page 4-4, May 2024.
- Journal of Advertising Education, Volume 28, Issue 1, Page 75-76, May 2024.
- by Juan MundelJournal of Advertising Education, Volume 28, Issue 1, Page 5-5, May 2024.
- by Robin SpringJournal of Advertising Education, Volume 28, Issue 1, Page 6-17, May 2024. The 26th annual Teaching Pre-Conference organized by the Advertising Division of the Association for Education in Journalism and Mass Communication focused on the topic of innovating data storytelling and visualization with AI and ChatGPT. Five prominent speakers from leading media companies and universities shared insights with advertising educators, covering the application, impact, and challenges of generative artificial intelligence (AI) in the advertising industry. The five panels also delved into effective ways of integrating generative AI tools into the classroom. Three key trends that arise from the panel presentations […]
- by Michael B. DevlinJournal of Advertising Education, Volume 28, Issue 1, Page 18-39, May 2024. Within the evolving landscape of advertising, educators and employers continuously strive to recognize students and potential employees for every competitive advantage. Creativity, a pivotal determinant of campaign effectiveness, has been recognized as the foremost soft skill sought by employers according to LinkedIn. Grounded in trait theory, this paper posits that personality serves as a crucial tool for educators and employers in identifying individuals predisposed to a career in creative advertising and delineates personality traits that are predictive of an individual’s propensity to engage in creative advertising. This not […]
- by Erika Fernández-GómezJournal of Advertising Education, Volume 28, Issue 1, Page 40-62, May 2024. Influencers have emerged as influential figures un bridging the gap between brands and consumers, establishing this practice as a viable profession in advertising. Among the diverse spectrum of influencers, micro-influencers, characterized by their follower count of less than 100,000, excel in fostering engagement due to their perceived authenticity and credibility. This study surveyed 290 micro-influencers regarding their educational needs and aspirations. The findings reveal that, despite possessing university degrees, micro-influencers often lack specialized training in digital content creation. Many express a strong desire to receive formal education at […]
- by Sung Eun ParkJournal of Advertising Education, Volume 28, Issue 1, Page 63-74, May 2024. Cultural diversity is a topic that has been taught across disciplines, but the pandemic has made it more difficult for universities and colleges to teach and discuss it when active interaction is limited in the classroom setting. The difficulties and challenges observed in communication courses, including advertising and public relations, brought this interdisciplinary talk with three professors. In the reflective essay, the faculties discuss the importance of teaching and discussing cultural diversity in the disciplines and how to incorporate the topic into the curriculum while acknowledging the challenges […]
- by Sung Eun ParkJournal of Advertising Education, Ahead of Print. “Hidden Persuasion”: 33 psychological influence techniques in advertising by Andrews, van Leeuwen, and van Baaren has demonstrated that the book has great insight to offer. Its potential audience ranges from the public who can learn hidden advertising techniques to undergraduate students interested in learning more about the techniques from actual campaigns. The book is full of real examples and principles that were written interestingly and cohesively. Its layout and guideline to use the book in a different setting make the book unique and worth reading. Even with some room for improvement, the authors […]