Journal Description
The Journal of Advertising Education is a peer-reviewed academic journal dedicated to research and commentary on instruction, curriculum, and leadership in advertising education. In addition to traditional research, the journal publishes articles and opinion pieces, teaching tips, reports, and books/digital resource reviews.
The primary readership of the journal consists of advertising faculty, administrators, and mass communication graduate students. Members of the Advertising Division of the Association for Education in Journalism and Mass Communication receive a copy of the journal as a benefit of their memberships.
Journal Feed
- by Juan MundelJournal of Advertising Education, Volume 28, Issue 2, Page 81-82, November 2024.
- by Karen E. MishraJournal of Advertising Education, Volume 28, Issue 2, Page 169-181, November 2024. Organizations are building sustainable practices due to newer regulations and a commitment to the greater good. They are targeting the majority of consumers who want to live a sustainable lifestyle. As a result, universities have an opportunity to integrate sustainability topics into their coursework. This study addresses a curriculum gap that exists by introducing a project-based assignment using the SHIFT framework by White, Habib, and Hardisty (2019a), which outlines the triggers associated with influencing sustainable behaviors among consumers, namely, social influence, habit formation, individual self, feelings and cognition, […]
- Journal of Advertising Education, Volume 28, Issue 2, Page 80-80, November 2024.
- by Linwan WuJournal of Advertising Education, Volume 28, Issue 2, Page 159-168, November 2024. Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a media planning course. A key feature of their educational package is a custom digital media buying tool developed by the authors. They hope this article will benefit other college educators in this field and spark further […]
- by Anna R. McAlisterJournal of Advertising Education, Volume 28, Issue 2, Page 83-95, November 2024. This study examines the value of a new certification program designed to teach nine principles of ethical advertising. The Certified Ethical Advertising Executive (CEAE) certificate course was added to the curriculum in two undergraduate marketing courses in Fall of 2023. The same courses were taught by the same instructors in the semester prior (Spring 2023). The only substantive difference between the two semesters was that students in the Fall semester were required to complete the CEAE course as a course assignment. An online survey was used to measure […]
- by Nah Ray HanJournal of Advertising Education, Volume 28, Issue 2, Page 115-136, November 2024. This paper offers a critical examination of ethical consumption, exploring how it reinforces social identities within the capitalist framework. It argues for the crucial role of educational institutions in addressing ethical consumption within their curricula. While ethical consumption is often promoted for its moral virtues and its potential to address issues such as environmental sustainability and labor rights, the paper contends that it inadvertently perpetuates capitalist ideologies and exacerbates class divisions. Through this lens, the analysis critiques the ways in which ethical consumption practices sustain existing social structures, […]
- by Erin SchausterJournal of Advertising Education, Volume 28, Issue 2, Page 96-114, November 2024. Undergraduate students showed an increase in moral reasoning (DIT) after a semester-long course covering topics of advertising ethics, completing a new advertising ethics training program (CEAE), and engaging in activities that allowed for reflection. Students placed more importance on postconventional stages of moral reasoning over personal interest despite the suggestion that emerging adults are self-focused. Students agreed or strongly agreed that studying ethics is important to developing moral awareness and moral reasoning and found the professional training relevant to their critical thinking skills and moral awareness. Advertising education […]
- by Anan WanJournal of Advertising Education, Volume 28, Issue 2, Page 137-158, November 2024. This study explores advertising students’ recognition and comprehension of in-feed native advertising on Instagram, a leading platform for social media native advertising. Data were collected from 303 U.S. college advertising students. It examines the impact of two key aspects of Instagram in-feed native advertising—an additional label (“Shop Now”) and ad-context congruency—through both quantitative and qualitative data. Findings reveal a significant deficit in native ad recognition among advertising students. Qualitative analysis identified four themes constituting Instagram in-feed advertising for advertising students: professional photo quality, branded products, persuasive elements, and […]
- by Sung Eun ParkJournal of Advertising Education, Ahead of Print. “Hidden Persuasion”: 33 psychological influence techniques in advertising by Andrews, van Leeuwen, and van Baaren has demonstrated that the book has great insight to offer. Its potential audience ranges from the public who can learn hidden advertising techniques to undergraduate students interested in learning more about the techniques from actual campaigns. The book is full of real examples and principles that were written interestingly and cohesively. Its layout and guideline to use the book in a different setting make the book unique and worth reading. Even with some room for improvement, the authors […]