Journal Description
The Journal of Advertising Education is a peer-reviewed academic journal dedicated to research and commentary on instruction, curriculum, and leadership in advertising education. In addition to traditional research, the journal publishes articles and opinion pieces, teaching tips, reports, and books/digital resource reviews.
The primary readership of the journal consists of advertising faculty, administrators, and mass communication graduate students. Members of the Advertising Division of the Association for Education in Journalism and Mass Communication receive a copy of the journal as a benefit of their memberships.
Journal Feed
- by Sungwon Chung1School of Journalism and Strategic Communication, College of Communication, Information, and Media, 5666Ball State University, Muncie, IN, USAJournal of Advertising Education, Ahead of Print. High-Impact Practices (HIPs) are crucial in higher education for boosting student engagement and retention rates, while fostering deep learning through the development of practical, real-world skills. For advertising students, these practices are …
- by Vivienne S.Y. Leung1Department of Communication Studies, School of Communication, 200647Hong Kong Baptist University, Kowloon Tong, Hong KongJournal of Advertising Education, Ahead of Print. This paper details a research-led teaching approach in a service-learning course focused on understanding caregivers’ needs in Hong Kong. The approach combines AI tools and interviews to give students a comprehensive understanding of caregiving, providing …
- by Nikki McClaran1School of Journalism and Communication, 3265University of Oregon, Eugene, OR, USAJournal of Advertising Education, Ahead of Print. Eliciting and maintaining student engagement in online, asynchronous courses is notoriously difficult. Although advanced technology can address this issue, many faculty members do not have the time or resources to learn how to integrate such technology …
- by Liheng Chen, Songming Feng1Department of Communication, Faculty of Humanities and Social Sciences, 125809Beijing Normal University-Hong Kong Baptist University United International College (UIC), Zhuhai, China2Media, Management and Transformation Centre (MMTC), Jönköping International Business School of Jönköping University, Jönköping, SwedenJournal of Advertising Education, Ahead of Print.
- by Juan MundelEditor, Journal of Advertising Education 3078Michigan State UniversityJournal of Advertising Education, Volume 28, Issue 2, Page 81-82, November 2024.
- by Karen E. Mishra, Tracy L. Tuten, Aneil K. Mishra1Lundy-Fetterman School of Business, 2078Campbell University, Buies Creek, NC, USA2Qualitative Research, Illuminas, Washington, NC, USA3College of Business and Economics, 137885Towson University, Towson, MD, USAJournal of Advertising Education, Volume 28, Issue 2, Page 169-181, November 2024. Organizations are building sustainable practices due to newer regulations and a commitment to the greater good. They are targeting the majority of consumers who want to live a sustainable lifestyle. As a result, universities have an opportunity to …
- Journal of Advertising Education, Volume 28, Issue 2, Page 80-80, November 2024.
- by Linwan Wu, Allyssa Andrews1School of Journalism and Mass Communications, College of Information and Communications, 2629University of South Carolina, Columbia, SC, USA2Bully Pulpit International, Washington, DC, USAJournal of Advertising Education, Volume 28, Issue 2, Page 159-168, November 2024. Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this …
- by Anna R. McAlister, Jef I. Richards, Aileen T. Torrance1Curtis L Gerrish School of Business, 1693Endicott College, Beverly, MA, USA2Department of Advertising + Public Relations, 3078Michigan State University, East Lansing, MI, USAJournal of Advertising Education, Volume 28, Issue 2, Page 83-95, November 2024. This study examines the value of a new certification program designed to teach nine principles of ethical advertising. The Certified Ethical Advertising Executive (CEAE) certificate course was added to the curriculum in two undergraduate marketing courses …
- by Nah Ray Han1Department of Communication, 15618Georgia College and State University, Milledgeville, GA, USAJournal of Advertising Education, Volume 28, Issue 2, Page 115-136, November 2024. This paper offers a critical examination of ethical consumption, exploring how it reinforces social identities within the capitalist framework. It argues for the crucial role of educational institutions in addressing ethical consumption within their …
- by Erin Schauster1University of Colorado Boulder, Boulder, CO, USAJournal of Advertising Education, Volume 28, Issue 2, Page 96-114, November 2024. Undergraduate students showed an increase in moral reasoning (DIT) after a semester-long course covering topics of advertising ethics, completing a new advertising ethics training program (CEAE), and engaging in activities that allowed for reflection. …
- by Anan Wan1A. Q. Miller School of Media and Communication, 5308Kansas State University, Manhattan, KS, USAJournal of Advertising Education, Volume 28, Issue 2, Page 137-158, November 2024. This study explores advertising students’ recognition and comprehension of in-feed native advertising on Instagram, a leading platform for social media native advertising. Data were collected from 303 U.S. college advertising students. It examines the …
- by Sung Eun Park1Advertising and Marketing Communications, 207549Webster University, Saint Louis, MO 63119, USAJournal of Advertising Education, Ahead of Print. “Hidden Persuasion”: 33 psychological influence techniques in advertising by Andrews, van Leeuwen, and van Baaren has demonstrated that the book has great insight to offer. Its potential audience ranges from the public who can learn hidden advertising …