Journal Description
The Journal of Advertising Education is a peer-reviewed academic journal dedicated to research and commentary on instruction, curriculum, and leadership in advertising education. In addition to traditional research, the journal publishes articles and opinion pieces, teaching tips, reports, and books/digital resource reviews.
The primary readership of the journal consists of advertising faculty, administrators, and mass communication graduate students. Members of the Advertising Division of the Association for Education in Journalism and Mass Communication receive a copy of the journal as a benefit of their memberships.
Journal Feed
- by Pooja Iyer, Laura F. Bright1Department of Advertising, Public Relations, and Design, College of Communications, Media, Design and Information, 1877University of Colorado at Boulder, Boulder, CO, USA2Nelson Center for Brand and Demand Analytics, School of Advertising and Public Relations, Moody College of Communication, 12330University of Texas at Austin, Austin, TX, USAJournal of Advertising Education, Ahead of Print. The inclusion of big data, that is the high volume, variety and velocity of data, along with artificial intelligence, or the ability to automate and target consumers in real time using big data has catalyzed a transformation in the advertising industry. …
- by Mengyan Ma1Department of Advertising and Public Relations, 3078Michigan State University, East Lansing, MI, USAJournal of Advertising Education, Ahead of Print. Online teaching and learning have gained significant attention, particularly during COVID-19, which has impacted instructional approaches. This article explores the design of an onlineSocial Media and Communicationcourse to enhance virtual learning …
- by Kasey Windels, Simona Rivero1College of Journalism and Communications, 3463University of Florida, Gainesville, FL, USAJournal of Advertising Education, Ahead of Print. The strategy role is an important pillar of the advertising agency, but the discipline and its practices are constantly evolving. Educators must keep abreast of the practices of the most effective strategists worldwide. This study uses inductive textual …
- Journal of Advertising Education, Volume 29, Issue 1, Page 4-4, May 2025.
- Journal of Advertising Education, Volume 29, Issue 1, Page 71-72, May 2025.
- by Mengyan Ma1Department of Advertising and Public Relations, 3078Michigan State University, East Lansing, MI, USAJournal of Advertising Education, Volume 29, Issue 1, Page 41-52, May 2025. Guest speakers have become a valuable asset in academic settings, providing real-world insights and bridging the gap between theoretical concepts and industry practices. This paper synthesizes key findings from recent studies on best practices and student …
- by Juan Mundel PhDMichigan State UniversityJournal of Advertising Education, Volume 29, Issue 1, Page 5-5, May 2025.
- by Robin Spring, Shanshan Lou1School of Communications, Grand Valley State University, Allendale, MI, USA2Department of Communication, 1801Appalachian State University, Boone, NC, USAJournal of Advertising Education, Volume 29, Issue 1, Page 53-67, May 2025. The 27th annual Teaching Pre-Conference, organized by the Advertising Division of the Association for Education in Journalism and Mass Communication, focused on how artificial intelligence (AI) is being integrated with timeless advertising principles in …
- by Sungwon Chung1School of Journalism and Strategic Communication, College of Communication, Information, and Media, 5666Ball State University, Muncie, IN, USAJournal of Advertising Education, Volume 29, Issue 1, Page 31-40, May 2025. High-Impact Practices (HIPs) are crucial in higher education for boosting student engagement and retention rates, while fostering deep learning through the development of practical, real-world skills. For advertising students, these practices are …
- by Vivienne S.Y. Leung1Department of Communication Studies, School of Communication, 200647Hong Kong Baptist University, Kowloon Tong, Hong KongJournal of Advertising Education, Volume 29, Issue 1, Page 18-30, May 2025. This paper details a research-led teaching approach in a service-learning course focused on understanding caregivers’ needs in Hong Kong. The approach combines AI tools and interviews to give students a comprehensive understanding of caregiving, providing …
- by Nikki McClaran1School of Journalism and Communication, 3265University of Oregon, Eugene, OR, USAJournal of Advertising Education, Volume 29, Issue 1, Page 6-17, May 2025. Eliciting and maintaining student engagement in online, asynchronous courses is notoriously difficult. Although advanced technology can address this issue, many faculty members do not have the time or resources to learn how to integrate such technology …
- by Liheng Chen, Songming Feng1Department of Communication, Faculty of Humanities and Social Sciences, 125809Beijing Normal University-Hong Kong Baptist University United International College (UIC), Zhuhai, China2Media, Management and Transformation Centre (MMTC), Jönköping International Business School of Jönköping University, Jönköping, SwedenJournal of Advertising Education, Volume 29, Issue 1, Page 68-70, May 2025.
- by Sung Eun Park1Advertising and Marketing Communications, 207549Webster University, Saint Louis, MO 63119, USAJournal of Advertising Education, Ahead of Print. “Hidden Persuasion”: 33 psychological influence techniques in advertising by Andrews, van Leeuwen, and van Baaren has demonstrated that the book has great insight to offer. Its potential audience ranges from the public who can learn hidden advertising …